About Aignite
Built to help SMEs do more with AI — without the enterprise overhead.
We started Aignite because the AI advice available to SMEs was either too generic, too expensive, or too focused on the technology rather than the business outcome.
Our mission
The AI tools available today are genuinely transformative — but most SMEs don't have the time, expertise, or budget to figure out which ones are worth using and how to make them stick.
Enterprise consultancies bring enterprise approaches: lengthy assessments, large teams, and fees that assume a seven-figure technology budget. Off-the-shelf platforms push you toward their product, not toward your best outcome.
We exist in the space between. We bring the knowledge and rigour of good AI practice to businesses that need it most — and we keep everything lean, honest, and oriented toward outcomes you can actually measure.
Our clients are SME owners and operators in New Zealand who want AI to work quietly in the background of their business, freeing their team to focus on the work that actually needs them.
Based in
Auckland, New Zealand
Focus
New Zealand SMEs exclusively
Typical timeline
AI running in your business within 90 days
Our values
What guides how we work.
Practical over impressive
We're not here to build the most technically sophisticated AI. We're here to build AI that actually makes a difference to your business. If a simpler approach works better, we'll use it.
Honest at every step
We'll tell you when an AI idea isn't worth pursuing. We'll tell you when something is taking longer than expected. We won't hide complexity or oversell outcomes. Trust is built by being straight.
SME-first, always
Our entire practice is oriented around SMEs. We don't apply stripped-down enterprise methodology to your business. We design for your constraints, your team, your budget, and your pace.
Adoption is the measure
An AI tool that sits unused is a failed project regardless of how good the underlying technology is. We consider an engagement successful only when your team is using it and it's delivering real value.
Responsible by design
AI raises real questions about privacy, fairness, and transparency. We integrate responsible practice from day one — not as a compliance exercise, but because it's the right way to build.
The team
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Want to work with us?
Book a free call and tell us about your business. We'll tell you honestly whether we can help — and what that might look like.